Screenshot of a top-performing dupe blog post

EVERGREEN SEARCH

Still Getting Found Years Later

This older dupe post is still getting found, which shows the long-term value of search-friendly beauty content.

Active 5+ years Search traffic 3:12 avg. time

Why brands care:Over the past 5 years, this post has brought in 6,080 views with an average time on page of 3:12. It also continues to show recent activity, with readers spending nearly 6 minutes on the page in the latest window.

Best fit for: beauty dupes, product comparisons, affordable alternatives, launch support, and evergreen reviews.

Screenshot of a product comparison blog post

BUYER INTENT

Readers Are Already Researching

People find this post because they’re already on the hunt for a good dupe. They’re not just scrolling, they’re trying to figure out what’s actually worth buying.

7.2k+ views 91.21% engaged 1k + clicks

Why brands care: Over the past 3 years, this post has brought in 7,267 views with an average time on page of 4:28. Readers are not just landing here, they’re spending time with a product-focused recommendation.

Best fit for: products with a clear benefit, strong visual appeal, price comparison angle, or “is it worth it?” story.

Screenshot showing website or content performance

PRODUCT DISCOVERY

More Than a One-Time Post

Foundation content brings in readers who are comparing formulas, finishes, price points, and whether a product will actually work for them.

4.6k+ views 3:01 avg. time Long-term value

Why brands care: A campaign can live in more than one place. Bree can support awareness through posts, videos, blog features, search-friendly content, and product education.

Best fit for: PR packages, launches, product education, affiliate campaigns, and brands that want content people can come back to.